Direct Marketing

DIRECT MARKETING, IS IT THE WAY TO GO?

Sometimes yes and sometimes no. A direct marketing campaign is a great option if you have a very targeted list. It’s cost-effective – there’s none of that wastage you get with a scattergun mainstream media campaign. And a direct mail pack gives you the room to tell your story in more detail.

Direct marketing doesn’t always have to stand alone. It’s a great way to support an advertising or public relations campaign. Or as an ongoing follow-up to
a promotion (once you’ve got all those lovely names from a holiday prize draw, why not make the most
of them?).

We can handle all of your direct marketing requirements, whether it’s a traditional mail-out or an email campaign, or a blend of both. 

> Writing your covering letter

> Writing and designing your brochure and
   response device

> Obtain and build on your database

> Co-ordinate with New Zealand Post

> E-marketing

> Fulfilment

> Examples